ISBN 9780749449025,Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business

Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business

Author:

Milind M LeLe

Publisher:

Kogan Page Ltd

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ISBN 9780749449025
Publisher

Kogan Page Ltd

Publication Year 2007
ISBN-13

ISBN 9780749449025

ISBN-10 0749449020
Binding

Paper Back

Number of Pages 224 Pages
Language (English)
Subject

Marketing

People making, marketing, and selling products and services really want to be alone in the marketplace, to have a space that they own for long enough to make some real money. In this concise, powerful book, business strategist Milind Lele shows you how to win and hold on to that crucial market segment that can make you rich. Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead

About The Author
Milind M Lele is the managing director of SLC Consultants, Inc. a strategy consulting firm based in Chicago, Illinois. He was Adjunct Professor of Strategy and Marketing at the University of Chicago's Graduate School of Business for more than eighteen years and presently teaches in its executive education programmes all over the world.

Table of Contents
Part 1 : The truth about Monopolies
No Trespassing
The Two Dimensions of Monopoly
Economics 101
It's not about Sustainable Competitive Advantage
Monopoly Flavors
Barriers That project Monopolies
The New Competition and the rise of the situational Monopoly
Monopolies Drive Market Value
Monopoly Kaleidoscope
Part 2 : The Monopoly Rules
Understand your current Monopolies
Defend your current Monopolies
Discover the Next Monopoly
Seize the Monopolies in your own backyard
Work Backwards
Focus on Speed to Space
Keep Moving : Mastering the Art of monopoly leapfrong
What to Do when the Monopoly Ends
Epilogue :The Monopolies of Tomorrow

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