ISBN 9788189086701,MS 06 Marketing For Managers

MS 06 Marketing For Managers

Rs160

Publisher

Gullybaba Publishing House

Publication Year 2007
ISBN-13

ISBN 9788189086701

ISBN-10 8189086707
Binding

Paperback

Number of Pages 341 Pages
Language (English)
Subject

Computer programming

MS6 Marketing For Managers TABLE OF CONTENTS 1. Chapter1 Introduction to Marketing 2. Chapter2 Marketing in Developing Economy 3. Chapter3 Marketing of Services 4. Chapter4 Planning Marketing Mix 5. Chapter5 Market Segmentation 6. Chapter6 Marketing Organizations 7. Chapter7 Marketing Research and its Application 8. Chapter8 Determinants of Consumer Behavior 9. Chapter9 Models of Consumer Behavior 10. Chapter10 Indian Consumer Environment 11. Chapter11 Product Decisions and Strategies 12. Chapter12 Product Life Cycle and New Product Development 13. Chapter13 Branding and Packaging Decisions 14. Chapter14 Pricing Policies and Practices 15. Chapter15 Marketing Communication 16. Chapter16 Advertising and Publicity 17. Chapter17 Personal Selling and Sales Promotion 18. Chapter18 Sales Forecasting 19. Chapter19 Distribution Strategy 20. Chapter20 Managing Sales Personnel 21. Chapter21 Marketing and Public Policy 22. Chapter22 Cyber Marketing QUESTION PAPERS 1. Solution Paper Dec 2001 2. Solution Paper June 2002 3. Solution Paper Dec 2002 4. Solution Paper Dec 2003 5. Solution Paper June 2004 6. Solution Paper Dec 2004 7. Solution Paper June 2005 8. Solution Paper Dec 2005 9. Solution Paper June 2006 10. Solution Paper Dec 2006 11. Solution Paper June 2007 12. Solution Paper Dec 2007 13. Question Paper June 2008 14. Question Paper Dec 2008 15. Question Paper June 2009 16. Question Paper Dec 2009 17. Question Paper June 2010 18. Question Paper Dec 2010 19. Question Paper June 2011 20. Question Paper Dec 2011 21. Solution Paper June 2012 22. Solution Paper Dec 2012
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