ISBN 9789381690864,MS 65 Marketing of Services

MS 65 Marketing of Services

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ISBN 9789381690864
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ISBN 9789381690864
Publisher

Gullybaba Publishing House

Publication Year 2012
ISBN-13

ISBN 9789381690864

ISBN-10 9381690863
Binding

Paperback

Number of Pages 272 Pages
Language (English)
Subject

Computer graphics & software

MS 65 Marketing of Services CONTENTS COVERED Block 1 Marketing of Services An Introduction Unit 1 Marketing of Services: Conceptual Framework Unit 2 Role of Services in Economy Unit 3 International Trade in Services, The WTO, and India Unit 4 Consumer Behaviour in Services Block 2 Services Marketing Mix Unit 5 Product and Pricing Decisions Unit 6 Place and Promotion Decisions Unit 7 Extended Marketing Mix for Services Block 3 Strategic Issues Unit 8 Service Quality Unit 9 Managing Demand and Capacity Unit 10 Customer Retention Block 4 Sectoral ApplicationsI Unit 11 Financial Services Unit 12 Tourism and Hospitality Services Unit 13 Health Services Block 5 Sectoral ApplicationsII Unit 14 Educational Services Unit 15 Professional Support Services: Advertising Agencies Unit 16 Telecommunication Services Unit 17 Product Support Services QUESTION PAPERS 1. Solution Paper June 2010 2. Solution Paper Dec 2010 3. Solution Paper June 2011 4. Solution Paper Dec 2011 5. Solution Paper June 2012 6. Solution Paper Dec 2012

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