ISBN 9789381970201,MTM7 Managing Sales And Promotion in Tourism

MTM7 Managing Sales And Promotion in Tourism



Gullybaba Publishing House

Publication Year 2014

ISBN 9789381970201

ISBN-10 9381970203


Number of Pages 272 Pages
Language (English)

Computer graphics & software

MTM 7 Managing Sales And Promotion in Tourism CONTENTS COVERED Chapter1 Introduction to Sales Management Chapter2 Personal Selling Chapter3 Sales Process Chapter4 Selling Skills Chapter5 Retail Communication: Sales Displays Chapter6 Sales Force Management Chapter7 Sales Planning and Organisation Chapter8 Sales: Forecasting, Budget and Control Chapter9 Marketing Communication Process Chapter10 Promotional Media Use: Case Study of India Chapter11 Planning, Managing and Evaluating Promotional Strategy Chapter12 Managing Sales Promotion Chapter13 Managing Client Agency Relations Chapter14 Message Design and Development Chapter15 Media Selection, Planning and Scheduling Chapter16 Measuring Advertising Effectiveness Question Papers 1. Solution June: 2011 2. Solution December: 2011 3. Solution June: 2012 4. Solution December: 2012 5. Solution June: 2013 6. Solution December: 2013