ISBN 9780324055696,Multinational Management A Strategic Approach

Multinational Management A Strategic Approach

Publisher:

South-Western

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ISBN 9780324055696
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Publisher

South-Western

Publication Year 2001
ISBN-13

ISBN 9780324055696

ISBN-10 0324055692
Binding

Paperback

Edition 2nd
Number of Pages 696 Pages
Language (English)
Subject

General science

Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the following key topics: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
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