ISBN 9788126555352,Myths Of Creativity : The Truth About How Innovative Companies & People Generate Great Ideas

Myths Of Creativity : The Truth About How Innovative Companies & People Generate Great Ideas

Author:

David Burkus

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ISBN 9788126555352
Publisher

Wiley India Pvt Ltd

Publication Year 2015
ISBN-13

ISBN 9788126555352

ISBN-10 8126555351
Binding

Hard Back

Number of Pages 224 Pages
Language (English)
Subject

Business & management||

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes and programs.
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