ISBN 9788179920855,New Perspectives in Rural & Agricultural Marketing

New Perspectives in Rural & Agricultural Marketing

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ISBN 9788179920855
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ISBN 9788179920855
Publisher

Jaico Publishing House

Publication Year 2002
ISBN-13

ISBN 9788179920855

ISBN-10 8179920852
Binding

Paperback

Edition 2nd
Number of Pages 288 Pages
Language (English)
Subject

Business

This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
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