ISBN 9788184952025,Nike: The Vision Behind The Victory

Nike: The Vision Behind The Victory

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ISBN 9788184952025
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ISBN 9788184952025

Jaico Publishing House

Publication Year 2011

ISBN 9788184952025

ISBN-10 8184952023


Number of Pages 204 Pages
Language (English)


Nike's immortal 'Just Do It' slogan is displayed in the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsement as the foundation of its marketing and its dedication to incorporating advanced technology and materials in their products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings - two runners with a passion for improving the sport, willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.