ISBN 9780062399953,Ninja Innovation

Ninja Innovation



HarperCollins Publishers

Publication Year 2015

ISBN 9780062399953

ISBN-10 0062399950


Number of Pages 256 Pages
Language (English)

Business & management

What is ninja innovation? When you think of the legendary warrior, several qualities should come to mind strength, survival, cunning, mission focused and adaptable. These are the same qualities that lead to a successful enterprise, whether in business, politics or your personal life. 'Ninja innovation' is the concept that any successful endeavor must begin with a strategy that has these qualities as its foundation. When a ninja undertakes a dangerous assignment, he must have a strategy that will guide him through to completion. He must have firm goals, but he must also consider all possible obstacles and so be adaptable to unforeseen crises. This is what sets the ninja apart as the laser focused fighter of legend- survival is the just the first step, success is the ultimate goal. In ninja innovation, Gary Shapiro will answer the question he has heard from CEOs, entrepreneurs, politicians and everyday Americans what leads to success? Drawing inspiration from the legendary ninja warriors of old and his first hand experience with the world's most innovative companies, Gary Shapiro argues that to succeed, every venture in business and life needs a strategy that is strong, cunning, mission focused and adaptable. The goal of ninja innovation is to help readers discover how they can bring innovative thinking into their enterprises.

About the Author

Gary Shapiro is president and CEO of the Consumer Electronics Association (CEA), the U. S. trade association representing more than 2,000 consumer electronics companies and owning and producing the continent's largest annual trade show, the International CES.

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