ISBN 9781599185361,No B.S. Marketing to the Affluent

No B.S. Marketing to the Affluent


Perseus Books



Perseus Books

Publication Year 2015

ISBN 9781599185361

ISBN-10 1599185369


Number of Pages 428 Pages
Language (English)


Entrepreneurs and small business owners are given a succinct, no B.S. education on today's affluent market. Kennedy groups the affluent into three segments - the ultra - affluent, affluent and mass - affluent - and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case studies are sourced from hundreds of successful Glazer - Kennedy Insider's CircleTM clients. This revised edition in the popular No B.S. series is the fastest and surest path to successfully reposition businesses, products and services to attract customers who don't consider price as a determining factor for purchases.Topics covered include

Marketing strategies that attract the 20 percent of the U.S. population that holds 70 percent of the affluence, the three chief wants of affluent boomers: life made easy, time saved, not being ripped off, how to tap into the boom in affluent boomer's spending and investing, implementing the ten emotional buy triggers the affluent buyer finds irresistible, developing a high - level, sophisticated positioning and marketing strategy that attracts the one in five households with the highest concentration of discretionary spending power, using direct mailing lists, using the power - language of membership to transform any product and service from ordinary to extraordinary and increasing referrals with deliberate word - of - mouth marketing.
About the Author
Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six newsletters, who directly influences more than one million business owners each year. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multimillionaire wealth. Based in Phoenix, he has shared the stage with super-entrepreneurs like Donald Trump, Gene Simmons, and Debbi Fields among others, while addressing audiences as large as 35,000. Nick Nanton, CEO of Dicks and Nanton Celebrity Branding Agency, is an Emmy Award--winning director and producer, recognized as the nation's leading expert on personal branding as Fast Company Magazine's Expert Blogger on the subject and lectures regularly on the topic at major universities worldwide. He lives in Winter Park, FL.