ISBN 9789350751824,Objective Marketing Aptitude: Banking and Other Competitive Exams

Objective Marketing Aptitude: Banking and Other Competitive Exams



Arihant Publication

Publication Year 2012

ISBN 9789350751824

ISBN-10 9350751828


Number of Pages 160 Pages
Language (English)


Many mainstream exams, such as the popular banking exams IBPS and SBI PO, test the aspirant's ability to tackle the marketing component of the exam. Questions to identify the marketing aptitude of a candidate are generally found under the general awareness section. It’s, therefore, necessary to be well prepared for this section, so that earning a high score on the exam becomes easier.

The contents of Objective Marketing Aptitude: Banking And Other Competitive Exams are divided into 16 chapters and 10 model test papers. Every chapter contains detailed discussions to enable greater understanding of the topic at hand. Advertising, Product Life Cycle, Sales Promotion, and Bank Marketing are few of the chapters included in this book. Test Your Knowledge is a section found at the end of every chapter. This section contains objective questions, using which readers can test their understanding of the chapter. Readers can cross-check their answers to verify if they’re correct by going through the list of correct answers given under every Test Your Knowledge section.

There are over 1500 questions available to the reader for practice. These questions are devised according to the different kinds of questions that have been occurring on the exam. The 10 model test papers are found towards the end of the book. These papers help the exam aspirants assess their grasp of the concepts and identify their preparation level for the exam. Many of the questions featuring towards the end of the book have been derived from previous years’ question papers as well. A glossary of terms dealing with computers is also provided in Objective Marketing Aptitude: Banking And Other Competitive Exams.


Marketing: Nature, Scope and Functions
2. Marketing Environment
3. Marketing Mix
4. Product Life Cycle
5. Consumer Behaviour
6. Market Segmentation
7. Marketing Channels
8. Middlemen in Marketing
9. Sales Promotion
10. Advertising
11. Personal Selling
12. Branding and Packaging
13. Sales Forecasting
14. Consumer Protection
15. Marketing Planning
16. Bank Marketing
Model Test Papers
Model Test Paper 1
Model Test Paper 2
Model Test Paper 3
Model Test Paper 4
Model Test Paper 5
Model Test Paper 6
Model Test Paper 7
Model Test Paper 8
Model Test Paper 9
Model Test Paper 10