ISBN 9788177080971,On-Line Marketing: Principles and Current Practices

On-Line Marketing: Principles and Current Practices

Author:

Gaytri Varma

Publisher:

New Century Press

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ISBN 9788177080971
Publisher

New Century Press

Publication Year 2005
ISBN-13

ISBN 9788177080971

ISBN-10 8177080970
Binding

Hardback

Number of Pages 314 Pages
Language (English)
Subject

Marketing

The last decade of the 20th century witnessed the emergence of an all-pervasive global information infrastructure, commonly referred to as the Internet or the World Wide Web. This new medium of information and communciation has revolutionized the workd culture and living styles of human beings. Marketing of products and services has also been immensely influenced by the Internet. Various marketing activities can be performed more efficiently than ever before with the help of Internet.
About Author :
Dr. (Mrs.) Gaytri Varma secured her M.Com., M.Phil. and Ph.D. degrees from the Department of Commerce, Delhi School of Economics, University of Delhi. She has contributed articles in reputed journals including Journal of Services, IMT, Ghaziabad. Specialising ain advertising and marketing, she has presented a number of papers in national conferences and seminars. Presently, she is a reader in the Department of Commerce, Laxmi Bai College, University of Delhi.
Contents :
Preface
Glimpses into the Digital World
On-Line Marketing: Benefits and Barriers
On-Line Marketing: Global and Indian Perspectives
E-Commerce in India
Internet: Usage and Problems
Impact of On-Line Marketing on Marketing-mix and Business Performance
On-line Marketing: Attitude of Marketers
Cocnlusions and Implications
Appendix
Bibliography
Index
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