ISBN 9780749464875,On Message

On Message

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ISBN 9780749464875
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Ingram Publisher Services

Publication Year 2013

ISBN 9780749464875

ISBN-10 0749464879


Number of Pages 200 Pages

Business communication & presentation

Gone are the days of traditional sales letter. Engaging with global audiences in a competitive world means that what you say has to be incisive, relevant and delivered in a way that can\'t be ignored. This book teaches you how to develop your voice, segment your audience for effective messaging, edit existing copy and engage with emerging markets.