ISBN 9780071077330,Oracle Crm On Demand Embedded Analytics

Oracle Crm On Demand Embedded Analytics

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ISBN 9780071077330
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ISBN 9780071077330
Publisher

Tata McGraw - Hill Education

Publication Year 2011
ISBN-13

ISBN 9780071077330

ISBN-10 0071077332
Binding

Paperback

Number of Pages 209 Pages
Language (English)
Subject

Business

e embedded analytic usage and capabilities, but will provide realistic examples. Real use case examples for different types of embedded analytics provide a framework for tested and proven usage of hyperlinked reports, Web Applet reports, Home Page reports, and Gadgets. Formatting tips, along with the instruction, provide some fodder for how to make an embedded report look like a natural part of the user interface. Key Selling Features Oracle CRM on Demand, a hosted software product, is part of the rapidly growing Software as a Service (SaaS) market. Worldwide total software revenue for SaaS within the enterprise software markets is over $5 billion and growing in the double digits according to Gartner, Inc. Oracle CRM On Demand has experienced 100% year over year growth since 2006, and expects 70+% sales growth through 2010. 40% of new growth is international, led by Europe. It is becoming imperative for reports developers and administrators to embed business intelligence capabilities directly into sales force automation software such as CRM On Demand so that end users can take full competitive advantage of available data. This book will be the first and only available to teach this skill. Written by recognized Oracle CRM On Demand expert who has developed training courses for Oracle, regularly blogs, and speaks at conferences. First and only guide on otherwise largely undocumented topic area Real use case examples for different types of embedded analytics provide a framework for tested and proven usage of hyperlinked reports, Web Applet reports, Home Page reports, and Gadgets Formatting tips, along with the instruction, provide guidance for making an embedded report look like a natural part of the user interface Author is recognized expert on topic area Market / Audience Oracle CRM On Demand (www.crmondemand.com) is a suite of sales, marketing, service, and call center applications delivered over the Internet as a subscription based service (also known as "Software-as-Service" or "SaaS"). Launched in 2003, Oracle CRM On Demand has grown to become one of Oracle's fastest growing applications. At the end of 2008, CRM On Demand boasted over 2000 companies and 200,000 subscribers. CRM On Demand has experienced 100% year over year growth since 2006, and expects 70+% sales growth through 2010. 40% of new growth is international, led by Europe. Due to the subscription-based business model, the SaaS market is one of the few IT segments that has benefited from the economic climate. The dashboard functionality covered in this book is new and popular. yet customers are struggling to take advantage of the dashboard features due to lack of training and documentation. The intended audience for Oracle CRM On Demand Embedded Analytics is any user of CRM On Demand who possess a desire to make reports more available to their users and extend the Oracle CRM On Demand application. One of the primary factors in the success of Oracle CRM On Demand is the powerful reporting capabilities of the application, yet many companies are not realizing the full potential of their reports. The aim of this book is to provide a much-needed reference for the report developer looking to extend the CRM On Demand application by making their reports available via custom links, embedding reports onto home pages, embedding reports into Web Applets, and more. Many of the techniques described in this book are Administrative functions as much as they are Report Developer functions. Administrators will want to have a copy of Oracle CRM On Demand Embedded Analytics for the valuable information on referencing CRM On Demand screens inside of reports and applets. Author Profiles Michael D. Lairson (Wake Forest, NC) is currently Manager of Business Intelligence Services with Intelenex, an Oracle partner, and works directly with customers implementing CRM On Demand. He is the author of Oracle CRM On Demand Reporting (McGraw-Hill, 2008) and is considered the foremost resource for report development and training in Oracle CRM On Demand reporting. Michael is involved in a number of forums, blogs, and user groups focused on reporting. (OTN Forums, LinkedIn groups, Facebook groups, Twitter, User Group for Oracle Business Intelligence, etc.) Prior to joining Intelenex, Michael worked for Siebel Systems/Oracle for nearly 8 years where he played a key role in the development of the Advanced Analytics Workshop training offered by Oracle. Michael is an often-requested resource for reporting assistance from past and current customers, readers of his first book, Oracle employees, and other Oracle partners. About the Author Michael D. Lairson is Manager of Business Intelligence Services with Intelenex, an Oracle partner, and works directly with customers implementing CRM On Demand. He is the author of Oracle CRM On Demand Reporting and Oracle CRM On Demand Dashboards, both from Oracle Press, and is considered the foremost resource for report development and training in Oracle CRM On Demand reporting. Michael worked for Siebel Systems/Oracle for nearly eight years where he played a key role in the development of the Advanced Analytics Workshop training offered by Oracle.

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