ISBN 9788126555642,Patterns of Enterpreneurship Management

Patterns of Enterpreneurship Management



Wiley India Pvt Ltd

Publication Year 2015

ISBN 9788126555642

ISBN-10 8126555645


Edition 4th
Number of Pages 400 Pages
Language (English)

Business & management

Patterns of Entrepreneurship Management is the essential road-map for anyone interested in starting a new business. The text is infused with the authors experience teaching, writing and launching successful ventures.

In the Fourth Edition, the authors have incorporated the most up-to-date content, addressing the enormous changes in the investment climate, stunning new applications for social networks and the evolution of new business models.

With updated themes, cases and features, Patterns of Entrepreneurship Management 4th Edition supports a greatly enhanced interactive learning experience that addresses the challenges, issues and rewards faced by entrepreneurs starting, growing and exiting a venture.

About the Author

Jack M. Kaplan, President, Founder of Datamark Technologies Inc, is a serial entrepreneur who has founded and managed three successful companies in high tech ventures. His focus is on businesses that require guidance and management team expertise during the initial growth stages. Companies started and acquired include Comprehensive Computer Systems, Health Information Technologies and his current company Datamark technologies Inc. specializing in electronic gift stored value cards, loyalty programs, database marketing and incentive promotional programs for the retail, resort and restaurant markets.

As Adjunct Professor of Entrepreneurship, at Columbia Business School he has developed and taught the entrepreneurial graduate MBA and EMBA courses concentrating in The Entrepreneurial Manager and technology new ventures. His other activities include, assisting students in preparing for business plan competition, judging best plan awards and providing guidance and venture capital assistance to students in starting their business ventures. He is on the board of advisors for The Center for Advanced Technology, Columbia University, to promote and facilitate the commercial use of academic based technology and intellectual property.
Table of contents :-
List of Cases and Profiles

Part One - Getting Started as an Entrepreneur
Chapter 1
The Entrepreneurial Process
Profile - Wayne McVicker : A Typical Entrepreneur
An Entrepreneurial Perspective
Commonly Shared Entrepreneurial Characteristics
Types of Entrepreneurs
The Need to Control
The Spiderweb Model
Finding Early Mentors
Managing Stress
The Five-Stage Entrepreneurial Process
The Growth of Entrepreneurial Companies
The Growth Period
Entrepreneurship Roller Coaster
So Why Become an Entrepreneur?
Use the Master-Case to Develop Management Skills
Study Questions
Interactive Learning on the Web
Additional Resources
Additional Cases for Reading

Chapter 2
The Art of Innovation
Profile - Becky Minard and Paal Gisholt : Finding a Point of Pain
Why Innovation is Important
Definition and Types of Innovation
Frameworks for Learning Innovation Skills
Finding and Assessing Ideas
Converting an Idea into an Opportunity
Opportunity - Five Phases to Success
Study Questions
Interactive Learning on the Web
Additional Resources

Chapter 3
Designing Business Models
Profile - Neal Deangelo : Using Data Collection1
Definition of Business Models
Frameworks for Constructing Business Models
Capturing Value in the Supply Chain
Using Databases to Create Value Locking - In Customers Example : General Fasteners
Licensing and Franchising
Outsourcing Resources
Models Built around Social Networks
Corporate Partnering
Study Questions
Interactive Learning on the Web
Additional Resources

Chapter 4
Analyzing the Market, Customers, and Competition
Profile - Donn Rappaport : Marketing Visionary
Conducting Marketing Research to Start the Venture
Mini-Case : Breathe Simple 'Smokescreen' Market Research
Formulating a Successful Marketing Plan
Defining the Market Segmentation
Conducting a Competitive Analysis
Positioning the Product or Service
Preparing the Pricing and Sales Strategy
Penetrating the Market and Setting Up Sales Channels
Study Questions
Interactive Learning on the Web
Case Study - Smart Card LLC Marketing Plan
Appendix - Marketing Research Techniques
Additional Resources

Chapter 5
Writing the Winning Business Plan
Profile - Nikolay Shkolnik : Business Plan Turns a Dream into Reality
The Value of a Business Plan
Setting Goals and Objectives
Starting the Process to Write the Plan - Five Steps Determining What Type of Business Plan Is Best
A Typical Business Plan Format and Content
Understanding Why Business Plans Fail
Study Questions
Case Study - Surfparks LLC (Online)
Appendix - The Roadmap Guide for Writing a Business Plan
Interactive Learning on the Web
Additional Resources

Chapter 6
Setting Up the Company
Profile - Ethan Wendle and Matt Chverchko : When to Convert from an S- to a C-Corporation
Identifying What Form of Ownership is Best
Forms of Doing Business
Sole Proprietorship
Limited Liability Company
Business Start-Up Checklist
Study Questions
Interactive Learning on the Web

Part Two - Special Topics : Social Entrepreneurship Technology Entrepreneurship
Chapter 7
Special Topic : Social Entrepreneurship
Social Entrepreneurs and Green Initiatives
Profile - Khanjan Mehta : A Social Entrepreneur
To Profit or Not to Profit
Social Entrepreneurship and Tax Issues
Differences between Business and Social Entrepreneurs
Stakeholder Issues and Challenges
Growth and Management Challenges
Enhanced Revenue Opportunities
Social Entrepreneurship Business Models
Using the Inverse Commons to Build a Social Enterprise
Using Social Media to Grow
Appplying Other Chapters in this Book to Social Entrepreneurship
Study Questions
Interactive Learning on the Web
Additional Resources

Chapter 8
Technology Entrepreneurship
Introduction Profile - Ian Kibblewhite : An Integrated IP Strategy
Concepts Relevant to Technology-Based Companies
Intellectual Property Management
Internet IP Source Sites
Study Questions Exercises
Interactive Learning on the Web
Additional Resources

Part Three - Funding the Venture
Chapter 9
Early-Stage Funding
Profile - James Dyson : Bootstrapping out of Necessity
The Virtual Company - Mini-Case, Halare Inc.
Securing Early-Stage Funding
Self-Funding - Example, BenchPrep Inc.
Moonlighting and Part-Time Consulting
Bootstrapping Methods - Example, Injection Research Specialists
Family and Friends
Micro-Equity and Micro-Loans - A Little Money, a Lot of Help Bank Loans, Factoring and Supplier Lines of Credit
Managing Your Personal Credit Rating
Government Sources of Funding
How to Qualify
Study Questions
Interactive Learning on the Web
Appendix - Start-Up Entrepreneurs and Business Incubators
Web Sites of Leading For-Profit Incubators
Additional Resources
Using University Outreach Programs

Chapter 10
Equity Financing
Profile - Jason Cong, AutoESL Inc. - Super Angels, VC and Corporate Investors
The State of the Venture Capital Industry
Equity Investment Fundamentals
Using Private Equity for Fundraising
Understanding the Venture Capital Process
Guide to Selecting a Venture Capitalist
Private Placements and Crowdfunding
Home Runs or Singles?
Corporate Debt
Strategic Partnerships and Corporate Investments
How to Value a Business at the Early Stage
Study Questions
Case Study - Coretek, Inc.
Interactive Learning on the Web
Additional Resources
Appendix 1 - Due Diligence Checklist (Online)
Appendix 2 - Model Venture Capital Term Sheet : Series A Preferred Stock (Online)

Part Four - Building and Exiting
Chapter 11
Managing Resources
Money and People
Profile - Paul Silvis - Conserving Cash While Building an Embracing Culture Financial Statements
The Value of the Balance Sheet
The Value of an Income Statement
The Value of a Cash Flow Statement
Preparing Financial Projections
Preparing an Annual Budget
Preparing a Cash Flow Forecast
Preparing a Breakeven Analysis
Analyzing an Investment Decision
Taxes and Filing
The Stresses of Managing Money
Managing Human Resources - Introduction
Developing a Strong Corporate Culture
Finding and Hiring the Best People
Dealing with Firing an Employee
Dealing with a Resignation
Conflicts of Interest and Business Ethics
Legal Issues Setting Up Stock-Option Agreements
Study Questions
Interactive Learning on the Web
Additional Resources
Appendix - Legal Document Templates (Online)

Chapter 12
Communicating the Opportunity
Profile - Craig Bandes : Matching Presentations to Investors
Locating Investors
Preparing a Teaser
The Elevator Pitch
Note on Confidentiality
After the Presentation
Study Questions
Exercises Interactive Learning on the Web

Chapter 13
Exiting the Venture
Profile - Alan Trefler : Private to Public Ownership
Why Create an Exit Strategy and Plan
Selling an Equity Stake to a Strategic Partner
Valuing a Later-Stage Company
Implementing the Plan of Action
Selling the Business
Preparing a Selling Memorandum
Merge with Another Business
Selling the Company to its Managers, Employees or Family Members
Using an Employee Stock Ownership Plan (ESOP)
Using a Management Buy-Out (MBO)
Passing on the Company to Family Members
Consider a Public Offering
Study Questions
Interactive Learning on The Web
Additional Resources
Addendum - Three Case Studies Covering the Whole Book
Glossary of Terms Index