ISBN 9788179929438,Personal Branding

Personal Branding


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ISBN 9788179929438
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Jaico Publishing House

Publication Year 2008

ISBN 9788179929438

ISBN-10 8179929434


Number of Pages 248 Pages
Language (English)


Personal Branding is about taking control, whether you're an ambitious professional or entrepreneur. Instead of focusing on the right suit or business card, you'll take a high-level, clinical look at how and why Strategic Personal Branding works - and how to leverage it to your advantage. Along the way, you'll discover the Eight Unbreakable Laws, the core principles behind every great Personal Brand. By analyzing some of the world's greatest brands, from Madonna to Tiger Woods, you'll learn what makes them so irresistible. In the end, Personal Branding walks you through the development of your own new Personal Brand - to help you convert human perception into your lifelong competitive edge. It's the authoritative guide to the art and science of managing personal identity.