ISBN 9781259097065,Persuading For Results

Persuading For Results



Tata McGraw - Hill Education

Publication Year 2013

ISBN 9781259097065

ISBN-10 1259097064


Number of Pages 284 Pages
Language (English)


Executives, senior managers, scientists, academics, researchers and sales people still struggle to persuade groups, large and small. These professionals struggle to hold the attention of jaded and bored audience members, who have grown weary of a world over-stimulated by marketing and sales hype. This book brings a perspective on how to get your message across in a discount-driven, time-deprived, access-constrained, hyper-competitive marketplace. Today, the new global competitive environment demands persuaders capture audience attention immediately and then connect with each and every listener in the audience. Only then does the persuader's message break through the defences erected by seasoned business people to minimise marketing noise. Kozicki and Peacock provide the tools and methods to enable such breakthroughs. Persuading for Results combines the formidable knowledge and experience of two knowledgeable persuaders, each with decades of experience persuading throughout the world. This book contains a road map to enable readers to fast-track their way to Persuading for Results.