ISBN 9781405144087,Pr Strategy And Application

Pr Strategy And Application

Publisher:

Wiley Blackwell

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ISBN 9781405144087
Publisher

Wiley Blackwell

Publication Year 2009
ISBN-13

ISBN 9781405144087

ISBN-10 1405144084
Binding

Paperback

Number of Pages 368 Pages
Language (English)
tween organizations and stakeholders Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers Visit the further resources website for student and instructor materials at About the Author W. Timothy Coombs is Professor of Corporate Communication at Eastern Illinois University. He is the author of Code Red in the Boardroom (2006), Today's Public Relations (2006), and It's Not Just PR (with Sherry Holladay, 2007), and co-editor (with Sherry Holladay) of the Handbook of Crisis Communication (Wiley-Blackwell 2010). Sherry J. Holladay is Professor of Corporate Communication at Eastern Illinois University. She is the author of numerous articles related to corporate communication.

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