ISBN 9780749465353,Precision Marketing

Precision Marketing

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ISBN 9780749465353
Publisher

Ingram Publisher Services

Publication Year 2012
ISBN-13

ISBN 9780749465353

ISBN-10 0749465352
Binding

Paperback

Number of Pages 224 Pages
Subject

Sales & marketing

Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, this title shows how leading performers begin to recognize, identify and capitalize on many of the concepts of precision marketing to set themselves apart and reach a whole new level of growth.

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