ISBN 9781447285342,Predatory Thinking

Predatory Thinking


Dave Trott


Pan Macmillan

Rs306 Rs450 32% OFF


Pan Macmillan

Publication Year 2014

ISBN 9781447285342

ISBN-10 1447285344


Number of Pages 272 Pages
Language (English)

Memory improvement & thinking techniques

Life is a zero - sum game

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director and founder of some of London's most high - profile advertising agencies.

Drawing on Eastern and Western philosophy and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius Sunday Times.

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