ISBN 9788131762233,Predictable Magic : Unleash The Power Of Design Strategy To Transform Your Business

Predictable Magic : Unleash The Power Of Design Strategy To Transform Your Business

Author:

Prahalad

Publisher:

Pearson India

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ISBN 9788131762233
Publisher

Pearson India

Publication Year 2011
ISBN-13

ISBN 9788131762233

ISBN-10 8131762238
Binding

Paperback

Number of Pages 208 Pages
Language (English)
Subject

Business

Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work in case studies from some of the world's top companies, including Sprint, Medtronic, Amana, and Hyundai. You'll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely beautiful), to build products that powerfully connect with people touch them move them... time and again.

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