ISBN 9781259251641,Preface to Marketing Management

Preface to Marketing Management

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ISBN 9781259251641
Publisher

McGraw-Hill Education - Europe

Publication Year 2014
ISBN-13

ISBN 9781259251641

ISBN-10 1259251640
Binding

Paperback

Edition 14th Revised edition
Subject

Sales & marketing management

Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management.
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