ISBN 9788184121551,Principle Of Marketing: Marketing Management  I

Principle Of Marketing: Marketing Management I

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ISBN 9788184121551
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ISBN 9788184121551

Asian Books Private Ltd

Publication Year 2010

ISBN 9788184121551

ISBN-10 8184121555


Number of Pages 352 Pages
Language (English)


This book is a comprehensive coverage of the entire syllabi of Principles of Marketing for BBA (H) 4th Semester and MBA Curriculum of W.B. Technical University and Other Indian Universities and B-Schools.

The book has been written in a unique style with simple language and numerous examples and case studies.

There are probable questions for each chapter an in addition the question bank is provided at the end of the book to help the students to prepare for the examinations. A Glossary of Marketing given in the book would provide meaning for various marketing phases.