ISBN 9789325983359,Principles Of Marketing (For B.Com, Bba, Bbm And Bms)

Principles Of Marketing (For B.Com, Bba, Bbm And Bms)


Mahajan J P

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ISBN 9789325983359
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Vikas Publishing House

Publication Year 2014

ISBN 9789325983359

ISBN-10 9325983354


Number of Pages 228 Pages
Language (English)


Increasing complexity of markets, skyrocketing aspirations of customers, and use of interactive technology at an ever-accelerating pace have made marketing an evolving and dynamicdiscipline. Consequently, marketing mantras have also been changing from product-centric to customer-centric, and then from customer satisfaction to customer delight. Marketers are acquiring information and understanding of customers on an ongoing basis, and are then using it to provide a wide variety of products and services at affordable prices to effectively and efficiently satisfy customer needs and wants. All this makes marketing not only relevant, but also quite an exciting subject of study. The book is written in a simple, scientific and lucid style.

Content has been developed according to the syllabus requirements
The units are written in simple language
Numerous illustrations, examples and case studies for better understanding of concepts
Chapter end questions for practice