Vikas Publishing House
|Number of Pages
Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge-and- examination needs of BCom (Hons.) students of Semester-III of the Three-Year Undergraduate Course of the University of Delhi. It is a reader-friendly, unique and unrivalled compendium of modern marketing.
• Provides exhaustive coverage of all topics in the syllabus
• Uses analytical framework to explain complexities of marketing issues
• Includes study aids such as Flow Charts, Tables, Boxes, Illustrations and Case Studies
• Incorporates Review Questions, University Examination Questions and Projects