ISBN 9789325980839,Principles Of Marketing (For Delhi University, Sem. Iii)

Principles Of Marketing (For Delhi University, Sem. Iii)

Author:

Mahajan J P

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ISBN 9789325980839
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ISBN 9789325980839
Publisher

Vikas Publishing House

Publication Year 2014
ISBN-13

ISBN 9789325980839

ISBN-10 9325980835
Binding

Paperback

Number of Pages 244 Pages
Language (English)
Subject

Management

Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge-and- examination needs of BCom (Hons.) students of Semester-III of the Three-Year Undergraduate Course of the University of Delhi. It is a reader-friendly, unique and unrivalled compendium of modern marketing.

KEY FEATURES

Provides exhaustive coverage of all topics in the syllabus
Uses analytical framework to explain complexities of marketing issues
Includes study aids such as Flow Charts, Tables, Boxes, Illustrations and Case Studies
Incorporates Review Questions, University Examination Questions and Projects
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