ISBN 9781422101674,Private Label Strategy

Private Label Strategy

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ISBN 9781422101674
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ISBN 9781422101674
Publisher

Harvard Universal Press

Publication Year 2007
ISBN-13

ISBN 9781422101674

ISBN-10 1422101673
Binding

Hardback

Number of Pages 288 Pages
Subject

Sales & marketing

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.
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