ISBN 9788185002361,Privileging the Privileged : Gender in Indian Advertising

Privileging the Privileged : Gender in Indian Advertising

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Bibliophile South Asia

Publication Year 2006

ISBN 9788185002361

ISBN-10 8185002363

Hard Back

Number of Pages 308 Pages
Language (English)

Social Sciences

In her perceptive and critical analysis of more than 2500 advertisements, Sharada Schaffter focuses on some of the techniques used by advertisers to demonstrate her observation that media treatment of women works to the advantage of men at the expense of the well-being and dignity of women.