ISBN 9780070153202,Product Category Management

Product Category Management

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ISBN 9780070153202
Publisher

Tata McGraw - Hill Education

Publication Year 2010
ISBN-13

ISBN 9780070153202

ISBN-10 0070153205
Binding

Paperback

Number of Pages 356 Pages
Language (English)
Subject

Business

This book throws light on the intricacies of `product category management as a strategic issue in organized retail. With its approach and coverage, it will be useful for the students pursuing specialized courses in retailing, as well as entrepreneurs and professionals in this sector. Salient Features Meant for the students of specialized course in retailing like MBA (Retail) and other short-term courses. Also useful for practising professionals Authored by a practitioner in the field

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