ISBN 9780070603486,Product Management

Product Management

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Tata McGraw - Hill Education

Publication Year 2005

ISBN 9780070603486

ISBN-10 0070603480

Paper Back

Edition 4th
Number of Pages 511 Pages
Language (English)


Product Management doesn't just take you through the steps required to develop and sell a product or service-it employees a hands-on approach that gives you direct insight into how product management works in diverse markets. Other strengths that make Product management the best book.

Salient Features

A decision-making approach that combines concepts and strategy,allowing you to see how the product manager's role with different markets.
Internet examples that take into account the impact of computer technology and the Internet on product management.
Sound pedagogical support that includes opening vignettes, an end-of-chapter review section,and a pair of running examples