ISBN 9781412977821,Propaganda & Persuasion

Propaganda & Persuasion


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ISBN 9781412977821

SAGE Publications Ltd

Publication Year 2011

ISBN 9781412977821

ISBN-10 1412977827


Edition 5th
Number of Pages 464 Pages
Language (English)


Jowett And Victoria O'Donnell Provide A Remarkable And Cogent Understanding Of Persuasion And Propaganda, Including Rhetorical Background, Cultural Studies, And Collective Memory.

Key Features:

Offers A Comprehensive History Of Propaganda, From Ancient Times To Present Day. Updated Research In Propaganda And Persuasion And The Use Of Propaganda In Psychological Warfare Are Also Included. New Examples To This Edition Include The Global War Against Terrorism, The 2008 Election, And The Question Of Ideological Propaganda In A Polarized Mass Media System

Encourages A Systematic Approach To Analyzing Propaganda: An In-Depth Look At Rhetoric, Theory, And Methodology Helps Students Analyze Propaganda

Differentiates Propaganda From Persuasion: Succinct Definitions Of Propaganda And Persuasion Are Given, As Well As An Original Model That Illustrates Both Their Commonalities And Their Differences.