ISBN 9780199565740,Public Relations

Public Relations

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ISBN 9780199565740
Publisher

Oxford University Press, USA

Publication Year 2011
ISBN-13

ISBN 9780199565740

ISBN-10 0199565740
Binding

Paperback

Number of Pages 432 Pages
Subject

Public relations

This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area.

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