Jaico Publishing House
|Number of Pages
A practical guide to public relations -- how it works and what it can do for your business...
This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects of PR the book now includes sections on electronic PR ("e-PR") and world-wide-web exploitation.
Areas covered include :
-- corporate identity
-- getting media coverage
-- public relations on the internet
-- dealing with reporters and interviewers
-- corporate advertising
-- good customer relations