ISBN 9788179922729,Public Relations for Your Business

Public Relations for Your Business

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ISBN 9788179922729
Publisher

Jaico Publishing House

Publication Year 2004
ISBN-13

ISBN 9788179922729

ISBN-10 8179922723
Binding

Paperback

Number of Pages 206 Pages
Language (English)
Subject

Business

A practical guide to public relations -- how it works and what it can do for your business... This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects of PR the book now includes sections on electronic PR ("e-PR") and world-wide-web exploitation. Areas covered include : -- corporate identity -- getting media coverage -- public relations on the internet -- dealing with reporters and interviewers -- sponsorship -- corporate advertising -- good customer relations

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