ISBN 9780130981530,Public Relations Practices - Managerial Case Studies and Problems

Public Relations Practices - Managerial Case Studies and Problems


Prentice Hall

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ISBN 9780130981530

Prentice Hall

Publication Year 1995

ISBN 9780130981530

ISBN-10 0130981532


Edition 5th
Number of Pages 574 Pages
Language (English)

General science

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.