|Number of Pages
Business & Economics
Raving Fans! by Kenneth Blanchard and Sheldon Bowles is a story that not only depicts the manner in which one can provide his/her customers with excellent service but also explains the importance and impact of creating raving fans out of customers.
Summary Of The Book
Raving Fans! is about the new manager of a business who is very nervous about his job. One day, his fairy godmother Charlie shows up and enlightens the area manager with the three secrets to making his customers fans of the business. These three concepts are elucidated by Charlie to the area manager by introducing him to different companies and service-oriented and manufacturing-oriented companies. The three concepts are Decide What You Want, Discover What You Want, and Deliver The Vision Plus One Percent.
Raving Fans! also justifies the need to create raving fans in today's world by suggesting that unlike in the past when the number of satisfied customers of a company was proportional to its success levels, today a company with a large number of satisfied customers in fact stands to be in danger of becoming obsolete.
Raving Fans! has become a must-read across many organizations internationally rather than vocational programs that are just conditioning sessions for employees.
About The Authors
Kenneth Hartley Blanchard is an American author, speaker, and management expert who has co-authored over 30 bestselling books.
His book The One Minute Manager, which he co-authored with Spencer Johnson has sold over 13 million copies and has been translated into 37 languages. Some of the books that he has co-authored are Full Steam Ahead! Unleash the Power of Vision in Your Company And Your Life, The One Minute Entrepreneur, and Know Can Do!: Put Your Know-How Into Action.
Blanchard's writing style is known to reflect some of his personal traits like compassion and dynamism, coupled with his marvellous insights.
He has earned a Ph.D in Education Administration and Leadership from Cornell University. Blanchard has received numerous awards for his contributions in the fields of leadership, management, and speaking.
Sheldon Bowles is an entrepreneur, speaker, and a bestselling author who began his career as a newspaper reporter.
Apart from Raving Fans!, he has co-authored three other bestselling books with Blanchard, which are Gung Ho!, Big Bucks!, and High Five!
Bowles is considered thought-provoking and fun and these attributes are reflected in his writing. His ability to look at life through the prism of humour in any situation is evident in his writings in which they are peppered with humour consistently.
Starting his career on a modest note, Bowles went on to become the Vice President of Royal Canadian Securities and the CEO of Domo Gas. Along with his partner Senator Douglas Everett, he built the company into one of Canada's larger gasoline chains. After leaving Domo, Sheldon, along with his partners, turned a small manufacturing plant into a major one.