E Commerce for Entrepreneurs : Launch your E-commerce startup with strong technology and digital marketing

Author:

Dr. Sudeshna Chakraborty

,

Priyanka Tyagi

Publisher:

BPB Publications

Rs449 Rs499 10% OFF

Availability: Available

    

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Publisher

BPB Publications

Publication Year 2021
ISBN-13

9789389898408

ISBN-10 9789389898408
Binding

Paperback

Number of Pages 170 Pages
Language (English)
Dimensions (Cms) 15.24 x 0.97 x 22.86
Weight (grms) 236

Electronic commerce (e-commerce) is a new way of carrying out business transactions through electronic means in general and the Internet environment by supporting this industry in particular, has been proving its potential benefits and effective contribution to the socio-economic growth. As an essential part of the “digital economy”, e-commerce plays a key role in opening the door to the 21st century, the new Era of the Knowledge-based economy. In this book, you will understand the basic concepts of e-commerce and e-Business. The Internet has the broadcasting capability and is a mechanism for information dissemination and a medium for collaboration and interaction between individuals through computers irrespective of geographic locations. The motive of this book is to present an introduction to e-commerce and br> e-banking industry. It will cover the key br> e-banking concepts, changing dynamics, implementation approaches, and management issues in the br> e-banking industry and brand building.

Dr. Sudeshna Chakraborty

Dr. Sudeshna Chakraborty has 15+yrs of experience in mostly all academic and industry academia interface processes, including teaching UG, PG, and Ph.D. scholars. She had the remarkable role of exam dep. supervisor, academic and department placement coordinator and has published 10 patents and filed two others. She has published papers in 50 national and international journals and conferences with remarkable citation. She is working in departmental fund-based research collaborative project on brain computer interface of smart city creation with the perspective of a Neuromotor patient or senior citizen at the Ministry of Electronic and Information Technology, MeitY, Electronic Bhawan, New Delhi. She was a key note speaker at SEAHF, Session Chair at ICCIKE -19, International Conference on Computational Intelligence & Knowledge Economy Held at Amity University, Dubai. Plus, she is an editorial member of NOVA, IJREM IJASRW, Research AAP CRC Francis NTaylor, and a professional member of IEEE, Chair IETA, and IEI.

Priyanka Tyagi

Priyanka Tyagi is an assistant professor at Lingaya’s Lalita Devi Institute of Management and Sciences, IP University. She is pursuing her P.hd (Computer Science), from Lingaya’s Vidyapeeth (Deemed to be University). She completed her M.Tech. (Computer Science) from Banasthali Vidyapeeth, Rajasthan, with 77.2% in July 2009 and completed her B.E. (Computer Science) from Hindu College of Engineering, Sonipat, with an aggregate of 70.2% in 2006. She is a dynamic professional with 7 years of cross-functional experience in teaching. She has good experience in research and has published various research papers in reputed journals and online portals like ELSEVIER and IEEE. She is a member of the Indian Engineering Teachers Association paneled under NITI AAYOG Govt. of India and also a member of the external examiner panel of GGSIP UNIVERSITY. She has also been awarded a best faculty for session 2017-18 in the institute.
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