ISBN 9781591398660,Redefining Global Strategy

Redefining Global Strategy

Rs945 Rs995 5% OFF

Availability: Out of Stock

(Free Delivery)

We Accept
ISBN 9781591398660
Check delivery information
 
ISBN 9781591398660
Publisher

Harvard Universal Press

Publication Year 2007
ISBN-13

ISBN 9781591398660

ISBN-10 1591398665
Binding

Hardback

Number of Pages 272 Pages
Subject

Business strategy

Why do so many global strategies fail - despite companies\' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, \"flat\" world, and the allure of similarities, firms launch one-size-fits-all strategies. The author explains that the cross-border differences are larger than we often assume.
Scroll