We are all in the business of selling. Selling our products or services, selling our company, selling ourselves. This book will show you in an easy step-by-step way how to win more business. It will show you why people buy, how to overcome objections, how to develop rapport, and the importance of body language and selling to different personalities. Also included is how to conduct successful telemarketing, cold calling and appointment making- skills vital to any business wanting to make more sales.