ISBN 9780875848990,Rembrandts in the Attic

Rembrandts in the Attic

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Publisher

Harvard Universal Press

Publication Year 1999
ISBN-13

ISBN 9780875848990

ISBN-10 0875848990
Binding

Hardback

Number of Pages 220 Pages
Language (English)
Subject

Entrepreneurship

Rembrandts in the Attic" shows how to utilize intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. Rivette and Kline present case studies of companies, such as IBM, Avery Dennison, Xerox, Lucent, Gillette, Dell, Texas Instruments, and Hitachi, which have deployed their patents as competitive weapons to capture and defend market share, outflank and out-market rivals, increase R & D effectiveness, and achieve greater results in mergers and acquisitions and joint venture activities
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