ISBN 9781137278623,Reputation Economics

Reputation Economics

Author:

Joshua Klein

Publisher:

Macmillan(US)

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ISBN 9781137278623
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ISBN 9781137278623
Publisher

Macmillan(US)

Publication Year 2013
ISBN-13

ISBN 9781137278623

ISBN-10 1137278625
Binding

Hardback

Number of Pages 256 Pages
Subject

Public relations

A new currency based on reputation has been created as the internet has become more social. Companies are not only tracking what an individual is tweeting and what sites they use, but they\'re using this knowledge to dynamically price their goods based on a consumer\'s reach and reputation online: welcome to the age of Reputation Economics.
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