ISBN 9781259002939,Reputation Rules: Strategies For Building Your Company's Most Valuable Asset

Reputation Rules: Strategies For Building Your Company's Most Valuable Asset



Tata McGraw - Hill Education

Publication Year 2011

ISBN 9781259002939

ISBN-10 1259002934


Number of Pages 320 Pages
Language (English)

Budgeting & financial management

Reputation Rules is a landmark work bringing to light Dr. Diermeier?s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company?s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to: Overcome direct challenges from influential activist and political forces Manage corporate scandals, including executive compensation Use external, seemingly unrelated events to boost reputation Build a reputation management process into everyday operations About the Author Daniel Diermeier , Ph.D., is the IBM Professor of Regulation and Competitive Practice and director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University. Table of Contents Preface Two Items On The Ceo?S Agenda Acknowledgments Introduction Beyond The Obvious Chapter 1: Thomas Off The Rails: The Decisive Moment And How To Miss It Chapter 2: Mercedes And The Moose: Brand Management Beyond Customers Chapter 3: Shell Turns On The Water Cannons: The Growing Impact Of The Second Circle Chapter 4: Of Shower Curtains And Wastebaskets: Perks, Scandals, And Moral Outrage Chapter 5: The Katrina Chronicles: Doing The Right Thing And Getting Credit For It Chapter 6: The Terminator Gene: From Outrage To Fear Chapter 7: Beat The Grim Reaper: Strategic Anticipation And The Management Of Reputational Risk Chapter 8: The Aim Team: How To Build A Sixth Sense Chapter 9: Andersen Before The Fall: Values, Culture, And The Teachable Moment Conclusion: The Expert Trap: Reputation, People, And The Need For Strategic Thinking