ISBN 9781118489529,Retail Marketing and Branding

Retail Marketing and Branding

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ISBN 9781118489529
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Publisher

John Wiley & Sons

Publication Year 2012
ISBN-13

ISBN 9781118489529

ISBN-10 1118489527
Binding

Hardback

Edition 2nd Revised edition
Number of Pages 398 Pages
Subject

Sales & marketing

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

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