ISBN 9780070144972,Retail Merchandising

Retail Merchandising



Tata Mcgraw Hill Education Private Limited

Publication Year 2009

ISBN 9780070144972

ISBN-10 0070144974


Number of Pages 236 Pages
Language (English)


This book aims at giving the basic knowledge of buying and merchandising function to the students of retailing management. It has been written in a simple manner to aid easy comprehension of the underlying theory and concepts. It provides a good foundation in the subject, keeping in view the industry practices in India. Salient Features Comprehensive coverage of all aspects of retail merchandising Snapshots in the chapters highlighting the major and specific areas pertaining to the subject Useful insights into industry practices Benefit : No competing title as of now from an Indian author Buying and Merchandising is an important input in all courses in retailing management Table of content :- Chapter 1. Introduction to Retail Merchandising Chapter 2. The buying function in Retail Chapter 3. Buying for different types of stores Chapter 4. Preparing to make buying decisions Chapter 5. Determining what to buy Chapter 6. Planning assortments Chapter 7. Souring of merchandise Chapter 8. Category management Chapter 9. Pricing Chapter 10. The creation of private labels Chapter 11. Evaluating merchandise and vendor performance Chapter 12. Buying and merchandising-Apparel industry insights, Book and music industry insights, fashion industry insights