ISBN 9780415327152,Retail Product Management

Retail Product Management

Publisher:

Routledge

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ISBN 9780415327152
Publisher

Routledge

Publication Year 2005
ISBN-13

ISBN 9780415327152

ISBN-10 0415327156
Binding

Paperback

Edition 2nd Revised edition
Number of Pages 296 Pages
Subject

Sales & marketing

Blending theory with practice, citing examples from a variety of sectors, this second edition gives a clear and concise introduction to the retail product management process.
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