ISBN 9781625271303,Return on Character: The Real Reason Leaders and Their Companies Win

Return on Character: The Real Reason Leaders and Their Companies Win


Fred Kiel

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ISBN 9781625271303

Harvard Universal Press

Publication Year 2015

ISBN 9781625271303

ISBN-10 1625271301


Number of Pages 336 Pages
Language (English)

Business & Economics

You may think this question was answered long ago. Countless business authors and analysts have assured us that great leadership demands great character. Time and again, we've seen that truth play out, as once-thriving organizations falter and fail under the guidance of leaders behaving badly. Why, then, do so many executives remain skeptical about the true value of leadership character? A winning strategy and a sound business model are what really matter, they argue character is just the icing on the cake.

What's been missing from this debate is hard evidence: data that shows not only that leadership character matters for organizational success, but how it matters and concrete evidence that it leads to better business results. Now, in this groundbreaking book, respected leadership researcher, adviser and author Fred Kiel offers that evidence - solid data that demonstrates the connection between character, leadership excellence and organizational results.

After seven years of rigorous research based on a landmark study of more than 100 CEOs and over 8,000 of their employees' observations, Kiel's findings show that leaders of strong character achieved up to five times the ROA for their organizations as did leaders of weak character.

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