ISBN 9781591391470,Rising Tide

Rising Tide

Author:

Davis Dyer

Rs1131 Rs1450 22% OFF

Availability: Out of Stock

(Free Delivery)

We Accept
ISBN 9781591391470
Check delivery information
 
ISBN 9781591391470
Publisher

Harvard Universal Press

Publication Year 2004
ISBN-13

ISBN 9781591391470

ISBN-10 1591391474
Binding

Hardback

Number of Pages 467 Pages
Language (English)
Subject

Consumer issues

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management

More from Author

Scroll