ISBN 9780070660007,Rural Marketing : Concepts And Practices

Rural Marketing : Concepts And Practices



Tata Mcgraw Hill Education Private Limited

Publication Year 2007

ISBN 9780070660007

ISBN-10 007066000X


Number of Pages 400 Pages
Language (English)


The book is written in a simple style. Even the complex and difficult ideas are explained in an easily-digestible way. A large number of charts & exhibits have been provided to make the study easy, interesting and motivational. I appreciate the sincere efforts of the author for including innovative concepts in the book and for reflecting the current industry practices in most of the chapters keeping in view the current developments in the field of rural marketing. Table of content :- 1. Rural Marketing: A Conceptual Framework 2. Indian Rural Market: A Brief Profile 3. Segmentation of Rural Market 4. Rural and Urban Markets: A Comparative Analysis 5. Rural Marketing: Challenges and Opportunities 6. Rural Marketing Research 7. Rural Consumer Behavior 8. Rural Marketing Mix 9. New Product Development for the Rural Market 10. Rural Market and Product Life Cycle 11. Rural Market and Brand Management 12. Rural Retail Channel Management 13. Principles of Innovation for Rural Market 14. Marketing Strategies for Indian Rural Market 15. Rural Marketing of MCGs 16. Rural Marketing for Consumer Durables 17. Rural Marketing and Financial Services 18. Marketing of Agricultural Inputs 19. Marketing of Agricultural Produce 20. Agricultural Co-operative Marketing 21. Marketing of Rural Artisan Products 22. E-Rural Marketing 23. Corporate Sector in Agri-business Cultivation Processing and Retailing 24. Organized Rural Retailing 25. Rural Market Mapping 26. Social Marketing: Corporate Social Responsibility in Rural Market 27. IT for Sustainable Rural Development 28. E-Governance for Rural India