New Century Press
|Number of Pages
Over the years, marketers and researchers have realised that urban markets in India are fast reaching saturation levels and consequently rural markets in India have a huge untapped potential. As per NCAER projections, the number of middle and high income hosueholds in rural India is expected to grow to 111 million by 2007. Marketers are carefully examing the potentials of rural markets in India. The concept of rural markets in India is still in evolving shape, and the sector poses a variety of challenges. This book is designed to evolve workabel strategies in the area of rural marketing in India.
About Author :
Ruchika Ramakrishnan did her M.Phil. and M.Com. from the Department of Commerce, Delhi School of Economics, University of Delhi, Delhi in which she toped in both the disciplines in the respective years. She also completed her SET from University of Pune, and JRF from UGC. Apart from teaching experience, she has presented papers and attended workshops at the national level. Her areas of specialisation include marketing management, marketing research and advertising and sales promotion.
Rural Marketing: Importance and Issues
Rural Market: Environmental Analysis
Product and Price
Summary and Conclusions