ISBN 9788177081206,Rural Marketing in India

Rural Marketing in India

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ISBN 9788177081206
Publisher

New Century Press

Publication Year 2006
ISBN-13

ISBN 9788177081206

ISBN-10 8177081209
Binding

Paperback

Number of Pages 205 Pages
Language (English)
Subject

Marketing

Over the years, marketers and researchers have realised that urban markets in India are fast reaching saturation levels and consequently rural markets in India have a huge untapped potential. As per NCAER projections, the number of middle and high income hosueholds in rural India is expected to grow to 111 million by 2007. Marketers are carefully examing the potentials of rural markets in India. The concept of rural markets in India is still in evolving shape, and the sector poses a variety of challenges. This book is designed to evolve workabel strategies in the area of rural marketing in India.
About Author :
Ruchika Ramakrishnan did her M.Phil. and M.Com. from the Department of Commerce, Delhi School of Economics, University of Delhi, Delhi in which she toped in both the disciplines in the respective years. She also completed her SET from University of Pune, and JRF from UGC. Apart from teaching experience, she has presented papers and attended workshops at the national level. Her areas of specialisation include marketing management, marketing research and advertising and sales promotion.
Contents :
Preface
Introduction
Rural Marketing: Importance and Issues
Rural Market: Environmental Analysis
Product and Price
Distribution Strategies
Promotion Techniques
Summary and Conclusions
Appendix
References
Index

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