ISBN 9788122416831,Rural Marketing: Indian Perspective

Rural Marketing: Indian Perspective


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ISBN 9788122416831

New Age International

Publication Year 2007

ISBN 9788122416831

ISBN-10 8122416837


Number of Pages 274 Pages
Language (English)


Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.

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