ISBN 9781844800230,Sales and Key Account Management

Sales and Key Account Management

Author:

Jim Blythe

Publisher:

Cengage Learning

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ISBN 9781844800230
Publisher

Cengage Learning

Publication Year 2004
ISBN-13

ISBN 9781844800230

ISBN-10 1844800237
Binding

Paperback

Number of Pages 290 Pages
Language (English)
Subject

Medicine: general issues

This new core text focuses on all branches of selling and sales management, from personal selling through to key account management. It focuses on business-to-business selling as well as the sale of consumer products. It also includes a wealth of real examples used throughout the text and four major case studies at the end of each part. Case material is drawn from a range of diverse industries, both MNEs and SMEs--software corporations, major construction projects, cosmetics, small engineering companies and the B2C selling of home improvements and brown goods.
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