The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. It is based on the broad curriculum as prescribed by the National Council for Hotel Management & Catering Technology. It discusses in detail the various concepts, strategies and facts related to sales and marketing of hospitality products and services.
Merges traditional marketing principles with the marketing of services
Indispensable for a person seeking a career in the hospitality industry
An indigenous book on hospitality marketing written by a well- known name in the field