Publisher

Tata Mcgraw Hill Education Private Limited

Publication Year 2009
ISBN-13

ISBN 9780070153233

ISBN-10 007015323X
Binding

Paperback

Number of Pages 300 Pages
Language (English)
Subject

Business

The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. It is based on the broad curriculum as prescribed by the National Council for Hotel Management & Catering Technology. It discusses in detail the various concepts, strategies and facts related to sales and marketing of hospitality products and services. Salient Features Merges traditional marketing principles with the marketing of services Indispensable for a person seeking a career in the hospitality industry An indigenous book on hospitality marketing written by a well- known name in the field
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