ISBN 9780070153233,Sales And Marketing : A Textbook For The Hospitality Industry
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ISBN 9780070153233
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ISBN 9780070153233

Tata Mcgraw Hill Education Private Limited

Publication Year 2009

ISBN 9780070153233

ISBN-10 007015323X


Number of Pages 300 Pages
Language (English)


The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. It is based on the broad curriculum as prescribed by the National Council for Hotel Management & Catering Technology. It discusses in detail the various concepts, strategies and facts related to sales and marketing of hospitality products and services. Salient Features Merges traditional marketing principles with the marketing of services Indispensable for a person seeking a career in the hospitality industry An indigenous book on hospitality marketing written by a well- known name in the field

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